Is traditional cold outreach still worth it for backlinks?
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Is traditional cold outreach still worth it for backlinks?
von NevinCox55 am 04.06.2026 16:32I'm debating whether to hire a dedicated outreach manager or just allocate that salary budget directly into buying guest posts from platforms. Cold emails get terrible reply rates lately. What is working better for your business right now?
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Re: Is traditional cold outreach still worth it for backlinks?
von RyanParker am 04.06.2026 16:39Cold outreach response rates hit rock bottom this year due to AI spam. We actually fired our outreach agency and moved our budget directly to aggregated platforms. It's much faster. Check out https://best-link-building-marketplaces.com — they review 38 safe, vetted buyer platforms. Buying directly from pre-vetted sites cut our acquisition cost per link in half and removed all the endless email negotiation headaches.